Meet Climate Conscience Man

He’s not an activist or policy nerd. And he’s no superhero. He’s an Aussie dad doing his best to make sense of a world in crisis, for a safer and fairer future for his kids and country.

Climate Conscience Man has a bit of a dadbod and still eats meat. Although he is cutting back for his cholesterol and the planet. He drives, but he's made the switch to electric and tries to ride his bike too. He loves holidays, but is starting to feel guilty about flying. He grew up thinking “climate” was something for politicians, scientists and environmentalists to worry about. But now he knows it’s something that affects everything he loves.

Climate Conscience Man supports his family, and spends weekends juggling sports drop-offs, lawn-mowing, and tomatoes in the garden that keep outgrowing their stakes. He's not ideological, but he is interested in ideas and logic. And more and more, Climate Conscience Man is finding himself asking:

“What kind of future are we handing our kids?" and

“What can I actually do about it?”

Climate Conscience Man isn't angry or judgy. He a punter doing his best. He’s a window into the everyday Aussie’s climate journey. He doesn’t have all the answers. But he’s learning and trying. And he's about to start showing up in your feed and inbox: navigating the dilemmas, the small wins, and the awkward truths of living more sustainably in a world that makes it hard.

You’ll see Climate Conscience Man sitting in his EV wondering if he’ll make it to the next charger; staring at a BBQ plate and wondering what’s next; harvesting more zucchinis than his family ever needs; and on hold to his local MP, waiting... and waiting...

He’s thoughtful. Frustrated. Curious. Hopeful. Just like the rest of us.

Got a story, question or myth to bust? Climate Conscience Man wants to hear from you. Because this isn’t just his journey, it’s all of ours.